How to promote your Touchpoint Solution online

This article explains how to share your donation or payment forms online using PayLinks, buttons, and QR codes. It also provides recommendations for websites, email campaigns, social media, and messaging apps.

Overview

Once you have created a Touchpoint Solution in RaiseNow Hub, you can share it online in different ways to drive donations or payments.

Supporters can access your payment or donation form through:

• PayLinks
• Buttons
• QR codes

All promotion options are available within your Touchpoint Solution.

Access promotion options

1. Log in to RaiseNow Hub.
2. Go to Touchpoint Solutions → Solution overview
3. Select your Touchpoint Solution.
4. Click Details.
5. Select Promote.

Choose the right promotion method

PayLinks

A PayLink is a direct URL to your payment or donation form.

Use PayLinks when:

• Sharing links on websites
• Sending emails or newsletters
• Posting on social media
• Sending payment reminders
• Sharing links via messaging apps

You can find more information in the article How to use a PayLink to share your donation or payment page

Buttons

Buttons provide a more visible call-to-action and link directly to your PayLink.

Use buttons when:

• Embedding donation forms on websites
• Adding donation options to emails
• Promoting fundraising campaigns

You can find more information in the article How to add a Paylink button to your website or emails

QR codes

QR codes allow supporters to access your form by scanning with a smartphone.

Use QR codes when:

• Combining print and digital campaigns
• Sharing fundraising materials offline
• Providing an additional access option for desktop users

You can detailed instructions about downloading your TWINT QR code in vector format in this article.

Use on your website

Website with the same content on desktop and mobile

We recommend using a PayLink Button.

Benefits:

• Works on desktop and mobile devices
• No scanning required
• Provides the best user experience

Website with different desktop and mobile content

You can combine:

• A TWINT QR code for desktop visitors
• A PayLink Button for mobile visitors

This provides an optimal experience across devices.

Button design recommendations

For best visibility:

• Use dark buttons on light backgrounds
• Use light buttons on dark backgrounds

Use your own button or text link

If you cannot use the provided button assets, you may create your own button or text link.

For TWINT solutions, use one of the following labels:

• Pay with TWINT
• Donate with TWINT

Use the corresponding PayLink from your Touchpoint Solution as the destination URL.

Use in emails and newsletters

For emails and newsletters, we recommend using a PayLink Button.

Benefits:

• Clear call-to-action
• Works directly from email clients
• Optimised for mobile devices

If you create your own button or text link, use:

• Pay with TWINT
• Donate with TWINT

Link the button directly to the PayLink of your Touchpoint Solution.

Use on social media

Facebook

Facebook supports direct links in posts.

You can:

• Insert the PayLink directly into the post
• Link supporters directly to the donation form

You can also share a TWINT QR code image, but include the PayLink as well to support mobile users.

Instagram

Instagram does not allow clickable links in regular posts.

Recommended options:

• Add the PayLink to your profile bio
• Share the PayLink in Stories
• Use Story link stickers

If sharing a TWINT QR code image, always include the PayLink as an alternative.

Other social platforms

The same approach applies to platforms such as:

• LinkedIn
• X (Twitter)
• Other social networks

Use PayLinks wherever direct links are supported.

Use in messaging apps

For SMS, WhatsApp, or other messaging apps, use the PayLink directly.

Typical use cases include:

• Donation appeals
• Membership fee reminders
• Event registrations
• Campaign updates

PayLinks provide the shortest path to the payment form.

Advanced options

Personalise forms with parameters

You can make PayLinks more personal by adding parameters.

Examples include:

• First name
• Last name
• Email address
• Donation amount
• Suggested donation amounts

This allows supporters to land on a prefilled form and complete their donation more quickly.