Analytical marketing or data processing tactics use information that businesses can leverage to their advantage. Companies who offer email lists, newsletters, or customer loyalty programs acquire data about their users to construct databases. The information collected can later be used to influence business decisions.
Non-profit organizations can employ analytical marketing tactics to track current, past and potential supporters or non-interested potential supporters. Example, a non-profit can determine it is not getting donations from a particular area of the country, but people in other regions support regularly.
With specific campaign ID per project/campaign/Touchpoint solution you can easily identify how successful these were as they can be easily identified based on their campaign IDs.
Article is closed for comments.