Differentiate campaigns in RaiseNow Hub

This article explains how to differentiate between campaigns in RaiseNow Hub using Touchpoint Solutions, internal naming, and campaign IDs.

Overview

RaiseNow Hub allows you to track and analyse payments and donations across different campaigns, events, or use cases. You can do this by:

• Creating separate Touchpoint Solutions

• Using clear internal names

• Adding campaign IDs and sub-IDs where more detailed tracking is required

These tools help you understand where payments come from and support accurate reporting after an event or campaign.

Use Touchpoint Solutions to separate campaigns

Each Touchpoint Solution can be used for a specific purpose, channel, or campaign.

When creating a Touchpoint Solution, you assign an internal name. This name:

• Is visible only to you in RaiseNow Hub

• Helps you identify which payments belong to which use case

• Is often sufficient for basic campaign tracking

Check this article for step-by-step instructions : How do I create a Touchpoint solution?

Use campaign IDs and sub-IDs for detailed tracking

For more precise assignment of payments, you can add:

• A campaign ID

• An optional campaign sub-ID

Campaign IDs and sub-IDs are especially useful when:

• You want to analyse results across multiple channels or activities

• You run events with several payment points

• You export data to external systems or club management software

Example

Your organisation runs a summer festival with multiple revenue sources:

• Entry fees

• Food and drink sales

• Raffle

You can set this up as follows:

• Create separate Touchpoint Solutions for each payment point, for example one at the raffle stand

• Use Summer fest as the campaign ID

• Use Raffle as the campaign sub-ID for the raffle Touchpoint Solution

This setup allows you to clearly assign and analyse payments after the event.

When to use campaign IDs

In some cases, the internal name of a Touchpoint Solution is sufficient and no campaign ID is required.

You should always use a campaign ID if:

• Payments are imported into club or organisation management software such as Webling, ClubDesk, or Fairgate

• Consistent identifiers are required for automated data processing

Campaign IDs are commonly used for:

• Reporting and analysis

• Marketing attribution

• Data integration with external systems