How can I personalize PayLinks with URL Parameters?

Do you want to use  PayLinks to enable your supporters to make payments and donations online, so they can pay as quickly and easily as possible? 

You can use personalized PayLinks so that you don’t have to enter personal data such as first name, last name, email address, etc,  Below, we’ll show you how you can generate PayLinks and what you need to consider, as well as practical tips for using them.

PayLinks

PayLinks are always created automatically. You can find them in the RaiseNow Hub, under the “Details” of the relevant touchpoint solution.

Here’s an example of a PayLink: https://pay.raisenow.io/pprjw

PayLinks always have the same structure and consist of various parameters:

• https://
• “pay” or “donate”, depending on the touchpoint solution you have created
• raisenow.io/
• five letters

You can adjust and define different parameters in the URL, in other words the PayLink.

Define amounts

Predefined amounts

If you want to define the amounts in your PayLink using the URL, please add the following section to the end of your PayLink and set the value for the amounts that you want to be displayed. In this example the amounts are 50, 100 and 150

?amount.values=50,100,150

https://pay.raisenow.io/pprjw?amount.values=50,100,150

Preselected amount/standard amount

If you want to preselect an amount, in other words highlight an amount so that your supporters’ attention is immediately drawn to it, please add the following section to the end of your PayLink: 

?amount.default=150

https://pay.raisenow.io/pprjw?amount.default=150

Please note that there can only be one preselected amount.

User-defined amounts

If you want to display one specific amount for a particular group of people or a particular person, with no option to pay a customized amount, for example if you want to receive the annual membership fee of CHF 100, please add the following to the end of your PayLink: 

?amount.values=100&amount.custom=0

https://pay.raisenow.io/pprjw?amount.values=100&amount.custom=0

Please note: If you only want to display one amount, it’s important that you also define in the URL that only one amount/one value should be displayed, so that only one value is set. In this case you would have two conditions in your URL, which you can combine with “&”. 

Condition 1) Only one value is to be displayed=> ?amount.values=100

Condition 2) Only the value 100 should be displayed for a particular person, and there should be no option to enter a customized amount => amount.custom=0

The default setting is that the option to enter a customized amount is displayed. It looks like this: 

amount.custom=true

If you don’t want that, you’ll need to set the amount to “0” or to “false”:

amount.custom=false

Define and prefill personal data

If you want to personalize the PayLink, you can prefill the following parameters, for example: 

To create the required personalized PayLink, you follow the same principle and add certain parameters at the end of the link.

Example: The organization wants to send the link to John Doe, so that he can pay his annual payment of CHF 150 quickly and easily via TWINT.

The finished link will look like this: 

https://pay.raisenow.io/pprjw?amount.values=150&amount.custom=false&supporter.first_name.value=John&supporter.last_name.value=Doe

Here, it’s important to stick to the following format: “supporter.first_name.value=John”, in other words “supporter”, then the parameter that you want to prefill, in this case the first name, and then a “value”. This applies to all personal data parameters.

References

References are pieces of information that are passed on to your club or organization without your supporters needing to enter them actively. They help you uniquely identify incoming payments. One reference, for example, is a Campaign ID, which you have created in a touchpoint solution in the RaiseNow Hub and which then allows you to see exactly which payments have been made for that specific campaign. 

Example: You send a personalized PayLink for CHF 50 to all members who have signed up for the Christmas party. You set the campaign ID “ChristmasParty” so that you can see who has already paid up.

The personalized PayLink will look like this. 

https://pay.raisenow.io/pprjw?amount.values=50&reference.campaign_id=ChristmasParty

You can find the campaign ID information – in this case “ChristmasParty” – in the RaiseNow Hub under “Details” => “Details of touchpoint solution” in the touchpoint solution in question. For more information about when to use campaign IDs, have a look here.

There are four basic references that you can add:

reference.campaign_id
reference.campaign_subid
reference.creditor
reference.qr

Use cases

There are two ways to send personalized PayLinks and make the payment or donation experience as seamless and uncomplicated as possible: 

1) Create and send personalized PayLinks manually

If you only want to send a personalized PayLink to one person, or just a few people, we recommend that you work with the above-mentioned parameters and send the PayLink directly via email, WhatsApp or social media. Have a look here to find out which digital channels you can use to send it.

2) Send personalized PayLinks to multiple people or groups of people automatically

If you want to reach multiple people or groups of people, e.g. all members whose annual membership fee is CHF 150, then it’s a good idea to use a third-party system to send the personalized PayLinks, such as your organization’s software from Clubdesk, Webling or Fairgate. Of course you can also use a newsletter program such as MailChimp. 

To ensure that each person still receives the correct personalized PayLink, you’ll need to first create an Excel or csv. list of the personal data such as first name, last name, email address, etc., which you can then import into the third-party system. 

If you have any questions, we’ll be happy to help you at support@raisenow.com.